Augmented Reality (AR) is the fastest growing market of modern visual technologies, which, according to experts, will have reached the volume of $ 90 billion by 2020. What's interesting, it will have exceeded the volume of the virtual reality market by 3 times.
But first, let’s make clear what AR is. In augmented reality the image of the real world is supplemented by virtual objects (in most cases three-dimensional ones). Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.
For example, we look at the wheel of a car in augmented reality headset, and we see not only the wheel itself but also a detailed step-by-step instruction on its replacement. The instruction consists of animated images, which are automatically projected on top of the real world image of the wheel; this way of presenting information greatly facilitates the understanding of the installation process for laymen. Or else, a production supervisor, walking through the workshop in Microsoft Hololens headset, immediately sees information on the performance of each machine, the volume of defective goods and current compliance rate. Any buyer in a store can get information about the ingredient list of a product by pointing his or her smartphone at it as well as see today's discounts layout or play a promotional game, get points for it and receive some goods for free.
The application of augmented reality technology is truly unlimited. School classes and night clubs, museums and surgery rooms, shops and battlefields: you can involve additional information or small tips everywhere.
Augmented reality technology is based on the recognition of the image transmitted from the camera of the device. In the easiest case, the system recognizes markers, which are special (usually black-and-white) drawings, applied to real objects. More complex algorithms, called markerless technology, could recognize any image if showed previously to the system. Even more advanced systems recognize three-dimensional objects or 3D markers. Finally, the most developed systems today, such as Microsoft Hololens, create 3D markers themselves in accordance with the given algorithms.
United 3D Labs specialists are fully familiar with all augmented reality technologies. We develop AR solutions for mobile devices as well as desktop computers; we deliver solutions for iOS, Android and Windows platforms. Specialists of our Laboratory will be happy to demonstrate them to you in our showroom.
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