There is no single definition of motion design today. “Motion design” is a shorter version of “motion graphic design,” and like its name, encompasses three things: motion, graphics, and design. Basically it deals with graphics that move in space and time and designs the way everything looks. The first motion designers are considered to be the artists who created the opening titles for movies.
This way, we can say that the first samples of motion design were developed at the beginning of the previous century. Naturally, the Golden age of motion design has started with the introduction of computer graphics on television. In the fierce competition among TV channels (especially in the USA) computer graphics, which gives the perfect opportunity to make a memorable channel branding and accompany news with infographics, has become a great asset for TV crews. The need to make computer graphics bright, interesting and catchy resulted in great number of motion designer job positions on TV. That has been the starting point of surging popularity of motions graphics in all visual areas, such as advertising, information videos, presentations and even computer games.
Motion design usually goes in hand in hands with infographics as it greatly helps to transfer semantic message, and motion graphics – for the overall visual presentation.
United 3D Labs designers will be happy to see you in our showroom, to demonstrate our motion design projects. Our specialists focus on bringing your perspective to life with excellent graphic animation tailored to your idea.
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