There is a great variety of games for mobile phones and PCs. However, in recent years, serious games have been gaining ground. They have proven that it is possible to effectively learn while playing. This teaching method is known as game-based learning, a trend that it expanding at the speed of light. It incorporates various simulators (for training pilots, doctors, military, etc.); educational games used in schools, universities and other learning institutions; simulators often used in museums and at exhibitions. We could also consider promo games as a part of the same solution; although they may not be that serious in terms of content, they take a significant place in the marketing and advertising.
We believe that the advantages of creating serious games are quite obvious. Thanks to simulators you could save millions of dollars as there is no risk of damaging complex expensive equipment, plus you don’t have to put people’s lives at danger while emergency situations training. The use of play techniques in primary and secondary school leads to a significantly better retention; computer simulators at exhibition booths, among other things, helps to avoid transportation of bulky and often expensive equipment.
Speaking of promo games and their benefits, we could highlight that first, there are positive emotions that the user gets while playing and associates with the advertised product or company, which in turn leads to further purchases (however, it is essential in this case that the game is engaging and of high quality). Moreover, when interacting with the promoted product (and a good promo game always involves product images), the user already again gets some positive experience, which further determines his choice among competing goods.
Actually, almost any multimedia interaction can be carried out in the form of a game whether it is an interactive presentation of a company, a physics textbook or a service manual. This way the information will be much more memorable, and the perception easier.
It is particularly worth paying attention to the virtual and augmented reality headsets. The opportunities provided by them significantly expand the scope of serious games. Virtual reality makes the game feel real, and augmented reality allows you to add some supplementary information to real objects, which is extremely useful, for example, when creating instructions or promotional games.
United 3D Labs is happy to invite you to our showroom, where we will demonstrate you the games we have already developed, including VR and AR solutions.
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