United 3D Labs can offer a variety of architectural visualization solutions:

  • photorealistic, high quality visualizations;

  • animated videos;

  • interactive presentations;

  • virtual tours;

  • augmented and virtual reality;

  • mobile applications.

We have a great team of modelers our own a render farm, which makes us to be very efficient and always meet the deadlines.

A little bit about ArchViz

Architectural Visualization is very precise and detailed representing a new construction in a comprehensible way, often before the building process has even started. It is one of the first applications of photorealistic computer graphics. This technology is changing the way people design, in a way that simply wasn't possible some years ago. It is a language between client and designer or an architect.

This is also an excellent tool for any architect or designer who needs to elaborate on each nuance, grasp the complexity, character and spatial qualities of architecture design before the construction begins. Plus, it offers a way to significantly increase sales for real estate agents.

Main advantages of VR tours

Initially, ArchViz was just a static illustration, then there were videos. Today, with the development of new technologies, real-time virtual tours for VR headsets are gaining grounds. The most significant advantage of a virtual tour is the opportunity to examine what you want, and not what seemed important to the CG artist who worked on the video.


Virtual reality head-mounted displays have made a real breakthrough in architectural visualization and the way of showing real estate to customers. For sure, seeing something once is better than hearing about it a hundred times. Especially if you can go to your future entrance, see the playground, walk along the road to the store by the house, or go down to check the parking lot.

Virtual reality offers you to experience your future home to the fullest: view vacant apartments, look out of the windows (please note, you’ll see absolutely real view!), check the layout (and immediately change it according to your preferences) and even furnish the apartment as you like it!

It seemed fantastic just some time ago; however, the current level of development of virtual reality helmets Oculus Rift or HTC Vive turned it all into today’s reality.

Smartphone VR Headsets

VR provides an even wider range of opportunities as it could work with mobile phones (Samsung Gear VR and its counterparts). Naturally, the performance characteristics of smartphones are not enough to demonstrate a full-fledged virtual tour, but they perfectly work with a 360-degree stereo panoramas.

Developers marketing specialists should also pay attention to the augmented reality headsets (first of all, it is Microsoft HoloLens). You can use the technology to demonstrate the layout of the residential complex with such super-realistic quality. 

Augmented reality

Special attention shall also be given to AR headsets (for instance, Microsoft HoloLens). AR has already been transforming civil construction. Using these innovation, you can bring blueprints to life and take your clients on a virtual tour around their project. It will provide them with realistic understanding of the space. Moreover, you can rotate, move, or scale the model. This way, it is an amazing way to visualize a residential building or the other kind of construction project.

3D modelers, designers, and artists of United 3D Labs are always glad to demonstrate to you our ArchViz solutions and discuss your architectural projects.