Trade Shows

Why use multimedia to add value to a trade show booth

Trade shows and exhibitions have become a cornerstone of opportunity for businesses of all sizes to market their products and services. We believe that an exhibition booth is one of the most powerful marketing tools available to modern business. However, if not executed in the right way, it can cost a business both financially and in reputation. As space is usually limited, the concentration of various multimedia solutions per area unit often reaches its peak. The use of various multimedia installations at exhibitions is usually explained by one of three goals:

• to convey the necessary information to visitors; 
• to attract more attention; 
• to stand out among competitors. 

Informing

No doubt that to make sure your booth has all the necessary information to cover is probably the most common goal and, in most cases, can be solved by means of information kiosks, interactive tables, and various displays. You can use information kiosks to demonstrate your interactive presentations and catalogs; video and promo clips can be shown on big displays. However, whether a visitor remembers your company out of all competitors first and foremost depends on the content of your multimedia solutions. 

Attracting attention

If your main goal is attracting the maximum attention of the event visitors, that requires more serious (and expensive) equipment: various video walls, LED video screens and grids, lighting equipment, etc. In this case, you should make use of large sizes or unusual shapes. But take into account that the area of your stand should be significantly larger than in the first case as a led screen weighing several tons is challenging to fit in a 5x5 meters area. Moreover, the content quality still plays a great role as it should correspond to the expensive equipment used. 

Creating the WOW experience

There is no standard solution if your main objective is to stand out; it all depends on the imagination and the budget. Naturally, unusual content combined with interesting equipment solutions is always powerful. 
Augmented, virtualand mixed realities are ever-popular solutions. There is only one rule: the more time you give to developers to prepare, the better is the result.

We are always happy to demonstrate our ready-made exhibition solutions and discuss your projects.